Below are the 5 countries that exported the highest dollar value worth of tea during 2018.
Below are global tea-processing conglomerates that represent established players engaged in the international tea trade.
India: Largest Consumer, Second Largest Producer, Fourth Largest Exporter has only One Indian company Tata Global Beverages in top companies in the world in International trade. Clearly highlighting lack of competitive spirit in India. Indians are happy exporting to others at marginal profits without much investment then invest in marketing create brands and sell at maximum profits to the world.
Tea Board of India says India needs to push new entrepreneurs in Instant Tea and Tea Bags category also promoting new innovation and marketing techniques to survive the changing global tea landscape.
https://www.economist.com/business/2018/01/11/indias-tea-industry-is-going-through-tepid-times
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1 comment
Fawad Alamgir October 27, 2019
Thanks for this insightful article Sir.